Organizations need to plan an effective SLA (Sales & Marketing Service Level Agreement) define exactly what a customer will receive from them. An SLA details marketing goals and the sales activities that will be carried out.

HubSpot’s Ellie Mirman has shared four tips to create right SLA for your organization’s marketing department.

On importance of focusing on numbers, Mirman says, “As a marketing department, not only should you have a concrete strategy and reporting goal, but also, you should have a concrete numerical one that aligns with the sales team’s mentality.

Sales professionals are greatly driven by their quotas — the numerical goals that correlate with their compensation and job security. If Marketing commits to a similar, related numerical goal, it shows that the team is being held accountable in a manner similar to Sales”.

Creating a Sales & Marketing Service Level Agreement

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