Customer is the king and right customer service is the way to keep your customer happy. The act of effective customer service has become easier in the world of social media.

Econsultancy’s Stefan Tornquist has shared three secrets to improve customer experience with customer-focus, speed and the profit motive. These findings are based on a recent Econsultancy-Google research.

On the importance of internalizing customer-led model, Tornquist says, “Discussions of modern marketing usually center on knowing and serving the customer, and rightfully so. But it’s easy to forget why brands have come to obsess over customer experience; they lost control. New technologies sparked changes in consumer behavior and in less than a decade, the customer had the upper hand”.

According the research findings, 90% of marketers respond to customers by building teams that provide solutions for end-to-end customer experiences across channels and devices.

Dealing with the profit connection, Tornquist adds: “Forward leaning organizations might make the investment based on their long-term vision and the belief that custom experiences will differentiate them. But most companies require a financial argument for the short to medium term, and find it challenging. More than three-quarters of mainstream marketers state that proving return on investment is the main barrier to investing more in personalized experiences”.

Read Econsultancy article to discover other findings and tips.

Improve Customer Experience with Focus, Speed and Profit Motive

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