Hashtags can be quite useful to drive organic traffic to your site. According to Simply Measured, even a single hashtag increases social media post engagement by 12.6%.

Hashtags help social media users grow their followers and they are very helpful to the marketers in reaching out more and more people.

Kim Walsh-Phillips says,  “Besides using hashtags to grow followers, categorizing content using the # symbol can be a powerful marketing tool. Among your list of hashtags, include a signature one that’s just yours as reinforcement of your brand. For example, when I launched my last book, No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing with Dan Kennedy, we used the hashtag phrase #NoBSsm. This not only created a brand for the book but also built a tribe around it.

Whether to grow your followers or build your brand, hashtags remain one of the most powerful tools of the Instagram network. Leverage them to grow your following and online authority”.

Empower Your Social Media Presence with Hashtags

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