Instagram is becoming a great way for marketers to reach out a huge community with recent reports of reaching 700 million users. According to TechChrunch, the social network has added a new mobile web sharing feature for its users.

Here is what Instagram conveyed to TechChrunch: “The company tells TechCrunch, “ (accessed from mobile) is a web experience optimized for mobile phones. It’s designed to help people have a fuller experience on Instagram no matter what device or network they are on”.

Talking about the new feaure, Josh Constine says, “With the exanded mobile web version, users can skip the app download’s wait time, data costs, and storage needs while still getting the basic functionality. The launch begs the question of whether Instagram will release an Instagram Lite version of its native app, like the data transfer-minimizing Facebook Lite app that has reached 200 million users, and the new Messenger Lite app“.

Instagram’s New Mobile Web Sharing Feature

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