eMarketer: Amazon’s Digital Assistant Device Market Share Reaches 70%
According to a new eMarketer report, Amazon’s US digital assistant device market share has reached 70.6% with its Amazon Echo device. Google Home‘s reach is 23.8%.
The report states that in 2017, 60.5 million Americans will use Siri, Cortana or another virtual assistant at least once a month. The maximum number of people who use digital assistants are in the age group of 25 and 34.
Martín Utreras, vice president of forecasting at eMarketer, says, “Consumers are becoming increasingly comfortable with the technology, which is driving engagement. As prices decrease and functionality increases, consumers are finding more reasons to adopt these devices. Older millennials are the core users of virtual assistants, mainly due to their demand for functionality over entertainment”.
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