‘Amazon launches ‘Subscribe with Amazon’ to help companies sell subscriptions’ – EConsultancy
Patricio Robles says, “Amazon’s effort to take over the world continues unabated.
This week, the online retail giant announced a big push into a new market with the launch of Subscribe with Amazon, a new marketplace that will allow third parties to sell subscriptions through Amazon.
The marketplace, which is said to have been in development for the past year, was born out of Amazon’s homegrown subscription initiatives. “Over the years, Amazon has gained extensive experience in the memberships and subscriptions space, innovating across programs like Prime and Kindle Unlimited,” Lovina McMurchy, the GM of Subscribe with Amazon, explained in a press release.
Vendors interested in selling through Subscribe with Amazon have access to self-service tools that allow them to create detail pages for their offerings. An API allows vendors to receive order data and updates from Amazon so that they can automate the management of subscriptions. As one would expect, Amazon is giving vendors the ability to sell subscriptions with different terms, such as monthly and annual, and also allows them to offer introductory pricing to new subscribers”.
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