‘5 Things You Need to Know About Video Marketing’ – Entrepreneur
Kimberly De Silva says, “You have probably heard it everywhere: video marketing is the future — and the present. Hubspot claims that “video content in no longer an option, it’s a necessary component of any successful marketing strategy.”
Here’s the lowdown on video marketing:
- 4X as many people would prefer to watch a video about a product than read about it.
- By including the word “video” in an email subject line, you can boost open rates by 19 percent and click-through rates by 65 percent.
- Including a video on a landing page can increase conversion by 80 percent.
- YouTube has over a billion users, almost one-third of total internet users.
- 92 percent of mobile video viewers share videos with others.
- 44 percent of SMB owners and marketers plan to put money behind video content on Facebook this year”.
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