Greg Sterling says, “According to the The Wall Street Journal (WSJ), Google is considering incorporating ad-blocking into a new version of Chrome. It would be enabled by default on both the desktop and mobile web.

Because of Chrome’s dominant global position, there could be a significant, industry-wide impact. However, the WSJ report hedges and says that an announcement could come within weeks or not at all.

Google has come out strongly against ad blocking in the past but is also trying to punish or eliminate certain kinds of ad units and practices, especially on the mobile web (e.g., “intrusive intersititials”).

The types of ads the blocker would address are reportedly those below a standard of quality and consumer acceptance established by the Coalition for Better Ads, a group that includes Google and Facebook”.

Report: Google Chrome may include ad blocker in both desktop and mobile versions

Marketing Land


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