‘What do Facebook’s new VR and AR platforms mean for marketers?’ – EConsultancy
Ben Davis says, “At Facebook’s F8 2017 event, the unveiling of augmented reality (AR) and virtual reality (VR) technology caused quite a stir.
Whilst the AR features showcased are mostly still in private beta, the VR stuff is out there now, though admittedly available to a more limited audience of Oculus Rift owners.
In this article, I’m going to look at some of the key functionality and what it could mean for marketers.
AR: The Camera Effects Platform
Snapchat on steroids gives creative power to the consumer
The best way to think of the Camera Effects Platform is as Snapchat on steroids. Take a look at the BuzzFeed video below and you’ll see the platform takes the idea of Snapchat lenses and extends this functionality to other objects and parts of the scenery”.
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