‘Apple expanding successful Search Ads to three new English-speaking markets’ – Search Engine Land
Greg Sterling says, “Apple launched app-store Search Ads in October 2016. Since that time they’ve received praise from developers as a high-converting, high-value app discovery tool.
Today the company is announcing that Search Ads will become available in the UK, Australia and NZ. The booking UI opens today and ad serving begins on April 25. Developers running campaigns in the US will be able to clone their ads for the new markets.
AppsFlyer issued the following assessment about Search Ads’ performance in a report issued earlier this year:
[Apple had] the best retention in iOS North America, while proving their ability to scale with the third highest number of installs of non-gaming apps. With the strongest debut index performance we have seen to date, Apple came in #3 in the Power Ranking in question.
Beyond strong retention metrics, Apple said that, on average, its Search Ads are seeing conversion rates of greater than 50 percent, meaning that half the time a user clicks an ad there’s an install. The company also said that average user-acquisition costs are $1 or less. This compares very favorably with competitors’ metrics, although costs-per-install vary widely by geography and app category”.
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