‘10 examples of highly effective welcome emails’ – VerticalResponse
VR team says, “One of the most important tools in your email marketing toolbox is an automated welcome email. When new contacts subscribe to your list, you want to welcome them to the group with an inviting email.
A welcome email is the first friendly exchange between your business and a new subscriber. It sets the tone for future communications and encourages new members to engage with your business.
To help you create an effective welcome email, we’ll highlight 10 effective examples. These emails come from businesses big and small. For each example, we’ll point out its best feature to show you how to create your own killer welcome email.
1. Write a welcoming note
Welcome emails should begin with a warm introduction that reflects your company’s personality
The David’s Bridal email above features a great introductory message. It thanks new subscribers for making the company part of their wedding day. You can write something straightforward like, “Welcome to our email list,” or “Thanks for signing up to get our emails.” Online fashion company ASOS starts their message with a casual “.
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