‘A Guide to Social Media Customer Care (Infographic)’ – Entrepreneur
Rose Leadem says, “Customer service can make or break your business. That’s why it’s more important than ever to make sure your company is providing the best experiences for its customers. And a great way to do this is through social media.
Today, many consumers take to social media to express their views about a brand or seek help about a company’s product or service. When someone publicly tweets about a brand or writes on its Facebook page, the company is put to the test. How it responds and handles the situation will impact how people view the business.
Even if a person is simply talking about your brand and not necessarily asking a question or expecting a reply, it’s important for companies to listen and chime in as much as they can. Engaging with consumers and showing that your brand is human will make customers feel appreciated — and they’ll want to purchase more products or services from you”.
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