Joshua Sophy says, “Don’t make the mistake of rushing creation of your eCommerce website believing speed is all that matters when trying to get your products to buyers..

It turns out your rush job is likely going to lead to more skeptical customers than happy ones, according to new data from Vistaprint.

Vistaprint (NASDAQ:CMPR) conducted a survey of about 1,800 consumers on their reactions to eCommerce sites. The verdict? The survey revealed, in general, consumers with a bad impression of a site are less likely to buy from it.

The Impact of Poorly Designed Websites

Specifically, consumers don’t appreciate an unprofessional ugly website. Vistaprint’s survey found that 42 percent of consumers are “very unlikely” to buy from an unprofessional or ugly website. Another 21 percent of survey respondents say they are “not likely at all” to buy from an unprofessional  and poorly designed site.

And if you think you’ll get a break from customers because you’re a small business, think again. Online customers, at least, don’t care where their product is coming from so much as they do about whether they can trust the merchant”.

Your Ugly Website is Costing Your Business Big Time

Mashable

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