‘5 Tips to Improve Your Local SEO in 5 Hours’ – Entrepreneur
Jason Parks says, “Effort is important, but knowing where to make an effort makes all the difference.
I’ve helped hundreds of local business owners bolster their SEO. In many instances, entrepreneurs have solicited my business after unsuccessfully trying to boost their own SEO for years. The issue isn’t that they are lacking effort, it is that they don’t know the best place to focus their effort.
I’m going to teach all local business owners how to crush it on their own local SEO, taking just five hours to do it. What entrepreneurs don’t realize is that if you have a physical location, you have a huge benefit in your local market. You need to make sure that you use that to your advantage.
I’m sure you have done a Google search and seen the results populate at the top of the page with the map, star ratings, address and phone number. This is what I’m referring to when I say local SEO. This is Google’s Local Snack Pack. Depending on the industry, it has the potential to be the very first result on Google and can make a big difference when it comes to bringing new leads into your business.
Step 1: Create a Google My Business page.
It is free to create a Google My Business page and shouldn’t take more than 20 minutes to cross this step off your checklist. This will get your business hours, phone number and directions onto Google Search and Maps. Make sure you add pictures of your business and add a great description so people can familiarize themselves with your local brand directly from your Google My Business page. To verify this process, Google will manually send you a postcard with a pin so make sure to check your mail!”.
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