Robert Bruce says, “I’m going to let you in on a little secret.

It’s something the immortals — from Aristotle to Ogilvy to Mamet — have known, but few have stated it as directly as I’m about to.

By now, many of you know the basics of the craft of copywriting …

Know your audience. Know your product cold. Research. Nail the headline. Write plainly, in the language of your audience. Research more. Write great bullets. Craft a great offer. Include a strong call to action. Et cetera.

These elements are the standard. They get the job done.

But this little truth I’m about to tell you is the foundation that makes all the rest of it work, and it’s the answer to getting you on the road to getting your writing read and shared”.

How to Get Your Writing on the Road to Being Read and Spread

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