Stephanie Stahl says, “Email drip campaigns can be powerful and effective ways to build a loyal audience and share your great content with prospects and customers. But they can also fail miserably. Common — but easily avoidable — mistakes are enough to make babies cry and ruin your sender reputation.

During CMI’s ContentTECH virtual event, Gini Dietrich, CEO at Arment Dietrich Inc. and author of Spin Sucks, and Mike Madden Sr., demand generation program manager at Marketo, offered tips and techniques to make your campaigns smart and blunder-free.

Just so we are all on the same page, a drip campaign is a progression of pre-written marketing emails sent automatically on a set schedule or based on actions a reader takes. There are more than a dozen types of drip campaigns — educational, new subscriber, competitive, abandoned shopping carts, etc”.

Email Drip Campaigns: How to Make Them Smart and Blunder-Free

Content Marketing Institute

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