‘Email Drip Campaigns: How to Make Them Smart and Blunder-Free’ – CMI
Stephanie Stahl says, “Email drip campaigns can be powerful and effective ways to build a loyal audience and share your great content with prospects and customers. But they can also fail miserably. Common — but easily avoidable — mistakes are enough to make babies cry and ruin your sender reputation.
During CMI’s ContentTECH virtual event, Gini Dietrich, CEO at Arment Dietrich Inc. and author of Spin Sucks, and Mike Madden Sr., demand generation program manager at Marketo, offered tips and techniques to make your campaigns smart and blunder-free.
Just so we are all on the same page, a drip campaign is a progression of pre-written marketing emails sent automatically on a set schedule or based on actions a reader takes. There are more than a dozen types of drip campaigns — educational, new subscriber, competitive, abandoned shopping carts, etc”.
Digital Marketing Depot is hosting a webinar ‘Has “Content” Become a Dirty Word?’ on Thursday, October 13, 2022, at 1.00 pm EDT. The DMD team says, “Avoid digital pollution and focus on what your audience needs. Let’s face it, in today’s content teams, chaos reigns. But while content is still king, the question on many […]
Content Marketing Institute’s ‘Turning Content Chaos into Content ROI’ webinar replay is available now. The CMI team says, “Measuring the impact of content across digital channels is a challenge for many organizations, and the difficulty grows exponentially for large, complex content ecosystems. As brands double down on digital content to drive revenue, effective metadata management has […]
Content Marketing Institute contributor Ann Gynn has published an article featuring six exceptional content marketers and the traits that make them stand out. The CMI team says, “We studied these six 2022 Content Marketer of the Year finalists (including the two winners) for clues. Let’s peer into what makes these 2022 Content Marketer of the […]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Power of a Collaborative Content Strategy’ featuring Andy Crestodina. George B. Thomas says, “Indeed, to hear content guru Andy Crestodina espouse the advantages of content collaboration is to hear the question go from “Why should I do this?” to “Why am I not doing this?” […]
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