‘Two innovative ways brands will use web analytics in 2017’ – EConsultancy
Jeff Rajeck says, “To many brands, web analytics is all about reporting. They use their website data to see which pages are popular, track their site’s bounce rate, and understand the customer journeys which drive conversions.
But in 2017, argues Tealium’s Andy Clark, we will see the role of web analytics greatly expanded. It will, he states, be used both to enhance external communications as well as internal analysis.
According to Andy, in 2017 we will see brands:
1. Combine web analytics with marketing automation for a 360-view of the customer
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