‘Dodgy testimonials might get your agency’s AdWords account suspended’ – EConsultancy
Ben Davis says, “Marketing agencies and martech providers need to be careful with product or service testimonials on their website landing pages.
If these businesses don’t exercise caution, Google may suspend their AdWords account.
In a sense, this is nothing new – Google has had guidelines in place about misrepresentation for some time and AdWords community managers have posted updates about their enforcement.
However, the issue was in the spotlight last week, thanks to a tweet from Joel Klettke, who was surprised to see an agency’s AdWords account suspended, something he has ‘never seen’ before.
Given that Klettke works as a copywriter on landing pages, amongst other content (including for Case Study Buddy), it’s perhaps worthy of note that this is his first experience of a Google suspension for misrepresentation”.
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