Michele Linn says, “Are you looking for ways to get your content out there while saving time? If so, have you considered republishing your best-performing posts?

This past year, we experimented with republishing our best posts on CMI. Thus far, the results are impressive. The republished posts perform well in terms of traffic, social shares, and email conversions. Additionally, they save our editorial team time.

Of course, republishing posts is not a new idea. Many sites use this approach.

However, we have had a specific challenge at CMI: Our URLs contain the year and month of publication. This means we can’t simply update posts and republish them with the same URL as many sites do. (If we were to build the site from scratch today, this date-specific URL is not the approach we would take, but this is what we have to work with.)”.

How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate)

Content Marketing Institute

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