Barry Feldman says, “You’re driving. You need to know what speed you’re traveling at, how many miles you’ve traveled, how much gas remains in the tank, and what temperature your engine is running at.

Now imagine how much it’d slow you down to go to four separate places to get that information. You’d have to stop and restart your journey each time you check one of those numbers.

Sounds ridiculous, right? That’s why your car’s equipped with a dashboard, and why automakers keep updating dashboards to make them into more powerful tools that deliver more information at a glance.

This now concludes our metaphor.

Now, let’s get to the point: Marketers need dashboards, too, else they burn time in pursuit of the numbers they need. And that’s no way to optimize your mileage (well hello again, metaphor)”.

How to Raise Your KPIQ: Key Performance Indicators and Your Marketing IQ

MarketingProfs

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