‘Google rolls out AdWords account-level call extensions, among other call updates’ – Search Engine Land
Ginny Marvin says, “Last summer, Google began a test showing business names in the headlines of call-only ads after the phone number. The change led to better conversion outcomes, and Google is now rolling it out of testing globally.
This was one of several announcements made around call-only ads and call extensions Google made on Wednesday.
Account-level call extensions
For advertisers that use one main number for call extensions, Google is rolling out account-level call extensions this week. These advertisers will no longer have to apply the same call extension to multiple times within their accounts.
Call extensions details at keyword and ad levels
Reporting columns for “Phone impressions” and “Phone calls” will soon be available to see phone-through rates at the keyword and ad levels in the AdWords interface”.
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