Melissa Parrish says, “In 2016, we learned a lot about how complicated it is to gather and interpret data that will help brands uncover people’s motivations, interests and behaviors. At Consumer Marketing in NYC next month, we’ll be taking these topics head-on, trying to understand how far data can go to helping us understand and target the right people at the right time.

One of our guests who I’m most excited to hear from on this topic is Danielle Lee, Global VP, Partner Solutions at Spotify. I had a chance to chat with her about some of her thoughts around deterministic targeting and music-based insights. Here’s what she had to say:

How do you define “people-based marketing” and why do you think it will become the gold-standard?

People-based marketing represents an industry shift from targeting devices to connecting with the right people at the right time, with the right message.  Rather than targeting ads to devices based on cookies, which is fraught with inadequacies, marketers can now reach people across the many devices they use, thanks to persistent identity”.

CONSUMER MARKETING 2017 Guest Q&A with Danielle Lee of Spotify

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