Barry Levine says, “Chatbots and their bigger cousins, intelligent agents, are busily becoming your personal interface with brands and information.

But, to date, they’ve only barely personalized their interactions with you. And when they someday have full access to the information about you, the nature of their text and voice conversations could dramatically change.

The current generation has largely occupied siloed messaging apps like Facebook Messenger, Kik and Slack, PullString co-founder and CEO Oren Jacob told me. His company offers a flexible chatbot platform.

“They only have access to what the platforms provide,” he noted, such as your login ID and a few other items. Their responses are largely based on the info you provide during your conversations.

It’s as if you’re trying to peg the person you just met at a party — but your only info comes from what he’s said since you met.

Of course, that’s not how it works on the web. Websites and their ads are constantly targeting you”.

If you think bots and assistants are personal now, just wait

Martech Today

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