Joseph Kalinowaki says, “I was trying to help a friend. His association needed a new logo.

Now, creative directors, designers, and everybody else who works in the visual arts have a term that we usually dread hearing – design-by-committee. Sometimes this isn’t a bad thing. In this case, after a couple rounds – with plenty of input from the committee – I came up with a logo that seemed to encompass all of the suggestions.

Weeks passed and I didn’t hear a word. Then, I saw an email from the association using a new logo. It wasn’t the one I designed based on feedback from the stakeholders. It was an icon purchased from one of those “buy-a-logo” websites, with my type treatment applied.

That experience prompted me to look deeper into the online design offerings for marketers. Most of them use a design crowdsource model. These sites work a couple ways. Marketers can make a request for a graphic (e.g., logo, custom image for a blog post) and artists can submit their work for consideration”.

Things to Consider Before Crowdsourcing Design

Content Marketing Institute

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