‘7 Popular Sales Methodologies Summarized’ – HubSpot
Emma Brudner says, “Salespeople are very aware of their quotas and the need to reach them. However, they’re not always clear on the steps they should take.
That’s where sales methodologies come in.
What Is a Selling Methodology?
According to a Sales Benchmark Index article by John Kenney, “a sales methodology is the ‘how’ of selling as a skill set.”
Unlike a sales process, which lays out the specific steps your reps take to move a brand-new, unqualified lead to a customer, a selling methodology usually doesn’t apply to the entire sales cycle.
Instead, it’s relevant to one specific part — qualification, discovery, demo, and so on”.
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