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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Monthly Archives: March 2017

‘Marketers Aren’t Getting What They’re Paying For’ – Forrester

Susan Bidel says, “Marketers have always carefully calibrated their messages and the audiences they wanted to reach, and, for most of advertising’s history, the process was pretty straightforward. Marketers used content as a proxy for audience, and worked with known and trusted entities to carry out their plans. They bought space, delivered materials to publishers, and […]

‘Introducing: HubSpot Guerrilla Marketing’ – HubSpot

Nathaniel Eberle says, “At HubSpot, we’re big believers in the power of inbound. Time and again, the inbound approach proves its effectiveness in helping businesses grow while providing real value to customers. We also believe in delighting our customers and giving them the tools they need to stand out in a crowd. Literally. That’s why […]

‘6 Mobile-Friendly Sign Up Forms to Try Now’ – AWeber

Sam Hollis says, “It’s been a few months since Google made an update that penalizes mobile websites that use certain pop-up forms (aka, interstitials) – an update that could lead to a decrease in rankings in Google search results. But for many businesses, the implications of this update went beyond their position in the SERPs. There was heightened […]

You Don’t Have to Be a Designer to Create Powerful Websites #ad

Astroblu has just released (on Monday) a new WordPress theme, the Uzicom Theme, and by using it, you can create fully responsive e-commerce websites. You are going to find the features of this theme helpful in building a productive site, particularly in e-commerce. This theme will save you the monthly fees that other platforms (such […]

‘6 Ways to Source Content for Your Website’ – Entrepreneur

Jonathan Long says, “If you’re starting a business and need an online presence, then you can’t ignore content marketing. Once you determine who your audience and you align your content topics with your search engine optimization strategy, you need to produce and publish the content. Businesses that find success with content marketing all have one thing […]

‘Ladders promises to make referrals easier through automation’ – Mashable

Emma Hinchliffe says, “Referring a friend to your company is an easy way to earn some extra money, but it requires keeping track of current job openings — and who all your former colleagues are. The career site Ladders has a solution: automating the referral process so that a website can tell you who in […]

‘How to decide ‘Should I bid?’’ – Search Engine Land

Kevin Lee says, “One age-old question that often comes up when I chat with new prospects or new clients is, “Should I bid on my brand terms or generic terms where I rank in the top three organically?” This question is hardly trivial. It matters a great deal because PPC search budgets are generally constrained — and […]

‘A/B testing solution Google Optimize is out of beta and free for everyone’ – Marketing Land

Ginny Marvin says, “Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free for everyone and available in 180 countries. Google introduced Optimize 360 last spring as part of the new Google Analytics 360 Suite. The free version debuted in beta last fall, and the […]

‘Is cost-per-offline-visit the future of mobile advertising?’ – EConsultancy

Patricio Robles says, “As more and more ad dollars shift to mobile and more and more advertisers, including struggling retailers, seek to drive foot traffic to their brick-and-mortar locations, is the time right for a cost-per-visit ad model? Location-based adtech firm xAd thinks so. xAd, which uses a proprietary platform to “[automate] geo-boundaries around key places […]

‘Content Marketing Advice, with a Side of Snark’ – Copyblogger

Sonia Simone says, “So today is April 1, which usually means we’ll try to feed you some stupid joke that will just make you roll your eyes when you realize the date. Not this time, internet. Brian kicked things off on Monday with three ways to get links that you haven’t heard 20 million times from […]