‘Eight Western brands running cool campaigns on China’s WeChat’ – EConsultancy
David Moth says, “When reading about WeChat it’s impossible not to marvel at its popularity in China and the range of functionality it offers to both consumers and brands.
Western tech companies can only dream of delivering the same array of tools and features. While apps in the West tend to focus on doing one thing really well, WeChat can handle commerce, social networking, banking, and travel bookings, among other tasks.
Due to the app’s enormous user base and the way in which it is embedded in people’s lives, Western brands often use WeChat as a way of gaining a foothold in the Chinese market. If consumers habitually use an app on a daily basis, then it makes sense to try and use that platform for marketing.
To give an idea of the scale of the app’s reach, here are some of those incredible numbers for you to marvel at:
– In Q3 2016 WeChat averaged 846m monthly active users, which represents annual growth of 30%.
– In the same period the number of daily logged in users was 768m”.
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