Justin Freid says, “In late January, Amazon made the announcement that they are looking into how to monetize their Echo and Dot smart home devices through paid advertising. This sent the advertising industry into a state of excitement. With Amazon having sold more than 5 million devices since launch, there is ample opportunity for advertisers to reach consumers.

With so many functionalities of devices like Amazon’s Echo and their competitor, Google Home, the possibilities for advertisers seem endless. But how exactly could Amazon allow advertisers to engage their user base?

Promotion of similar products

One of the easiest-to-use functions of Amazon’s Echo is the ability to order items from your previous order history, or even search and purchase new items. Why not let advertisers who sell similar products pay for a five- to 10-second ad? Amazon could use its current ability to see similar purchased items to ensure that data is overlaid and only serves ads for products that are relevant”.

What will paid advertising look (sound) like on Amazon’s Echo and Dot?

Martech Today

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