‘Beauty Matters: 3 Tips to Create Attractive Blog Posts’ – CMI
Bill Widmer says, “Have you ever seen a blog post and thought, “Wow, this looks really nice”?
On the flip side, have you seen a post with a wall of text and no images, and thought, “Wow, this looks really ugly”?
Did you even read the second one?
Your posts’ text needs to engage your readers to keep them coming back, but first your posts need to be visually appealing to attract those readers.
An attractive blog post will:
– Increase reader engagement (e.g., time on page, comments, shares, CTA clicks)
– Drive backlinks from top-ranking blogs”.
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