Khaled Saleh says, “Landing pages are a crucial element of inbound marketing strategies. Companies that have increased the number of landing pages from 10 to 15 see 55 percent growth in the total number of leads, so with this in mind, you need to reconsider your marketing strategy.

What we’ve noticed over our more than 30 years of experience in the industry is that one of the biggest challenges marketers face is landing page optimization.

On average, a typical landing page converts anywhere between 1 percent and 3 percent. But the plethora of companies that are optimizing have landing pages that convert in the double digits.

The simple truth is that you don’t get it right the first time. Only after launching, testing, learning and optimizing can you improve your landing page conversion rate. But sadly, it falls under one of the five biggest problems B2B marketers face. To overcome such hurdles, we have put together a nine-step guide to help you optimize landing pages for improved conversions.

1. Understand your campaign goals
You’d think the goal is obvious, but what we’ve found is that one of the biggest problems with most landing pages is they lack focus on one particular goal or CTA”.

A 9-step guide to increase your landing page conversion rate

Marketing Land

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