‘Simple Tips for Sleuthing Your Site Performance Using Google Analytics’ – CMI
Jodi Harris says, “How do you measure up when it comes to measuring the impact and value of the content you are publishing?
Fortunately, for most questions you may have about your content’s performance, there’s a way to find the answer – and very often, that answer can be found through Google Analytics.
Chances are you already use this robust tool to track key metrics like website visits, page views, and bounce rates. But Google Analytics can also uncover deeper, more-actionable insights that can paint a clearer picture of the results your content is achieving now and reveal critical opportunities to make improvements – if you know how to track them down and analyze those insights.
To help you do just that, we created an e-book, How to Apply Analytics Data to Make Better Content Marketing Decisions, based on the top-rated presentation Orbit Media co-founder Andy Crestodina delivered at Content Marketing World 2015. But, as Google is constantly evolving its search products and marketing solutions, we thought it a good idea to revisit our initial discussion, and share more details that may help you gauge and optimize performance more effectively”.
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