Joe Griffin says, “If your organization hasn’t emphasized deliberate content marketing – meaning, there’s no documented strategy with tangible goals and metrics – now is the time to find someone who can take your company to the next level.

But how do you find that right someone? It might take a little time, but if you follow this six-step process, you’ll find a stellar marketer who will help your brand benefit from content marketing.

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Step 1: Define your needs

Consider what sort of employee you need. While this varies from one organization to the next, general skills that you should seek include:

  • Storyteller – Given that this marketer will be responsible for the story your organization tells the world, find somebody with a passion for storytelling who can recognize nuggets of information that can become compelling stories”.

6 Steps to Find the Perfect Content Marketing Pro

Content Marketing Institute

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