‘A Guide to Meaningful Content that Resonates’ – Copyblogger
Sonia Simone says, “Oh the drama!
No, I’m not talking about the latest political fight you got into on Facebook — I mean this week on Copyblogger has been all about creating dramatic, meaningful content that pulls your audience toward you.
On Monday, Brian shared five proven techniques that stir emotions and inspire people to act on your content. And on the Copyblogger FM podcast, I talked about how some of the Super Bowl ads sparked more drama than they intended — with thoughts on what to do when your once-neutral message takes on a political charge.
On Tuesday, our friend Sean D’Souza dove into interesting ways to use audience objections (all of those annoying reasons people don’t buy) to increase the dramatic tension in your content.
And on Wednesday, I just flat out broke down and pleaded with you (well, maybe not you, but someone like you) to quit hiding your best ideas in boring, washed-out content“.
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