‘The Complete Guide to Facebook Ad Targeting’ – MarketingProfs
Laura Forer says, “Facebook ad targeting allows marketers to carefully select an audience. It’s a powerful way for Facebook advertisers to hyper-target very specific groups.
But ad targeting can also be overwhelming, because there are so many options to choose from.
An infographic by Facebook ad agency Advertisemint brings clarity to the ad targeting choices by breaking them down into five categories:
1. Demographics: Targeting options include age, gender, interest, and language, among many others.
2. Connections: Targeting options include people who liked a brand’s Facebook page or app, as well as the friends of those high-interest persons.
3. Interest: Targeting options include people who are interested in a brand or who are likely to be interested in a brand; other targeting options are categories such as movies, music, sports, games, shopping, and more”.
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