‘Improve Your Marketing Communications With Insights From Neuromarketing’ – MarketingProfs
Lawson Abinanti says, “Would you like to significantly improve the effectiveness of your marketing communications? Of course, you would… We all would.
If you were to read Neuromarketing by Patrick Renvoisé and Christophe Morin, you would better understand how to get prospects to respond to your marketing efforts.
This article is the first of two intended to summarize some key arguments of—and encourage you to read—their book to better understand the how and why of effective marketing communication. That’s because it can help you better understand how the brain functions—what it responds to and understands.
Neuromarketing also substantiates the business process for positioning that I’ve been advocating for more than 20 years: Use simple language, make a unique claim that solves a real business problem, and repeat your position over and over to claim it”.
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