Jodi Harris says, “We all appreciate when our content marketing efforts earn kudos from our audiences. But for marketing agencies, recognition from the public and their peers is their bread and butter – winning an award can mean a higher profile for the portfolio of work, greater awareness and interest among potential clients, and maybe an increased chance of winning more business.

Dozens of agencies submitted entries to the 2016 Content Marketing Awards, resulting in 10 nominees for Agency of the Year and two winners – C3 Creative Code & Content GmbH in the large agency category, and Velocity in the small/medium-sized agency category. Multiple other agencies won awards in individual categories.

What does it take for agencies to create standout work worthy of being recognized by their content marketing peers? Take a look at some of the most acclaimed agency efforts from the field of winners and finalists and what made them stand out, along with some takeaways that brands and agencies alike can use to stay on par with some killer content competition”.

8 Content Marketing Lessons to Live By

Content Marketing Institute

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