Hope Horner says, “Finally! You can now make real money using Facebook videos. This mega-platform is clearly taking video seriously as an advertising resource — as it should.

Historically, Facebook videos have been free of advertisements; but then came last year’s announcement that pre-roll ads would play before videos within Facebook’s Audience Network. And that started brands exploring new ways to leverage video on the platform.

What’s become popular over the last year, for example, is in-article ads appearing between paragraphs of text on mobile; they begin playing silently once half of the ad pixels had been revealed (until viewers click to opt-in for sound).

The newest thing? Now, Facebook videos will contain mid-roll ads, too. After a few seconds, YouTube allows users to skip ads that play before its videos, but Facebook’s mid-roll ads can be inserted into any video that’s 90 seconds long or more. These ads start to play after 20 seconds. So, if viewers want to finish the video, they need to sit through the mid-roll ad”.

3 Ways to Optimize Your Video Advertising Strategy on Facebook

Entrepreneur

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