‘How to Use Content to Get Your Audience to Trust You’ – CMI
Sujan Patel says, “Why are online reviews so prevalent regardless of industry? It’s because we, as consumers, need to be reassured that whatever we’re paying for is going to deliver on its promises.
Integrity is at the heart of this. An honest business that stands by its principles is one that deserves to be trusted. But you can’t just say you have integrity – you have to show it.
Content is one way to demonstrate your brand’s integrity and, in turn, help your audience trust you. Here are five ways to use content as a truth vehicle.
1. Create perceived authority
Consumers trust and look up to industry authorities and influencers though they may not realize it or refer to these people as industry authorities or influencers. But influencer marketing has seen its popularity grow substantially in a short time”.
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