‘Rise of the Content Machines: How Blogs Became a Secret Weapon’ – Entrepreneur
Christina Baldassarre says, ”
Content marketing has been around for centuries. Benjamin Franklin began publishing the journal Poor Richard’s Almanack to promote his print business back in 1732, Michelin launched the Michelin Guide back in 1900, and Jell-O began offering free copies of the Jell-O Recipe Book back in 1901.
Those fore-founders of content marketing had the right idea. Offer engaging and useful content to your customers, and it will boost sales, grow your community and increase brand loyalty. Jell-O’s sought-after recipe book contributed to more than $1M in revenue in just two years, and the Michelin Guides — with its cherished Michelin stars — are still widely used by drivers, travelers and foodies to this day.
In the Internet age, the entry barriers fell away but the quality and reputation of content marketing dropped dramatically. Instead of offering real value to the reader, we’ve seen the rise of clickbait and self-promotional articles.
Over the last few years, however, we have witnessed a content marketing renaissance from B2B and SAAS providers. The biggest names in these markets are creating content machines that provide real value to the reader, without focusing on direct ROI for their brands”.
Rise of the Content Machines: How Blogs Became a Secret Weapon
How Will ChatGPT Affect The Future of SEO? Part 3 [Podcast]
Rank Ranger has published a new episode of the In Search SEO podcast ‘How Will ChatGPT Affect The Future of SEO?’ featuring Julia McCoy and Ellen Conning. The Rank Ranger team says, “In this episode, we’re looking at Chat GTP prompts and how Chat GPT will affect the future of SEO. I’m joined by Julia […]
Will AI Search End Content Marketing? [Video]
Content Marketing Institute has published a new video ‘Will AI Search End Content Marketing?’ explaining the impact of AI Search on content marketing. The CMI team says, “The content marketing news you need to lead in roughly 5 minutes, from Content Marketing Institute’s Robert Rose. Will Google’s AI-powered plan for presenting search results render content […]
The Science of Copywriting: Psychological Principles that Drive Conversions [Video]
HubSpot has published a new video ‘The Science of Copywriting: Psychological Principles that Drive Conversions’ featuring useful strategies to build a high-converting homepage for your website. The HubSpot team says, “Good copy turns words into money. Here are some of the best practices you can start using straight away to convert more customers and win […]
How to start using TikTok Ads to supercharge your e-commerce business [Video]
Neil Patel has published a new video ‘How to start using TikTok Ads to supercharge your e-commerce business’ explaining how TikTok can power your marketing. He says, “Today I’m going to show you how to start using TikTok ads to supercharge your e-commerce business. These are the must-dos when you’re first starting with TikTok Ads.” […]
Comments are closed.
