Wesley Parker says, “Long tail keywords are widely considered to be fundamental to search marketing success due to the low-cost traffic that they generate, however should this still be the case in 2017?

This article is going to analyze data from case studies conducted by Clicteq and PPC Hero that suggests that long tail keywords are now almost obsolete when it comes to AdWords.

For the sake of this article we are going to classify long tail keywords as being four-words-long or more, though there is some debate with people arguing that keywords that are three or more words long should be classified as long tail.

Search marketers have generally accepted that the key phrase curve looks like the one below.

It shows that a small percentage of traffic comes from 1-3 word phrases and the vast majority of traffic (around 70%) comes from the long tail (keywords that are four or more words in length)”.

Are long tail keywords still important for PPC in 2017? A data-backed answer

Econsultancy


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