‘5 marketing resolutions for better customer engagement’ – Experian Marketing Forward
Experian team says, “Engagement matters. It matters to marketers and it matters to the consumer…but what is the most effective way to improve that engagement? We sat down with Marketing Expert, Liz McLemore to get her take on the top 5 marketing resolutions to improve your marketing programs.
Resolution 1: Gain a full understanding of your data
This year, strive to get a full picture of what data you have available. In order to really know who your customers are across all channels and be able to deliver meaningful experiences to them, you’ll need to consider what sources of data are available to you, and then who needs to have access to that data in order to best leverage it. Here are a few tips to get you started:
-Collect demographic and behavioral data to get a clear picture of your customers. Combining these data types will help give you a better view of your audience.
-Perform a comprehensive data audit to figure out exactly what your data is telling you. Document everything, from the data type to how often it’s updated.
-Find a partner who can centralize your database and help you leverage unlimited data types and sources”.
Comments are closed.