Christina Baldassarre says, “Millennials are one of the most talked about generations in the marketing industry, but are they really different? In 400 BC, Socrates described teens and young adults like this — “They no longer rise when elders enter the room. They contradict their parents, chatter before company, gobble up dainties at the table, cross their legs …” That sounds like any generation of teens and young adults, but millennials are different than earlier generations because they grew up with an unmatched presence of technology in their lives — and they are one of the most studied generations because of that.

Millennials think differently because they are different — especially when it comes to online behavior. While some traits are clearly the same among certain age groups over centuries, millennials react differently to trigger points because of the way they grew, full of technology and social media. They connect dots in different ways because some things are intuitive to them that are not intuitive to anyone else. Think Snapchat.

There are two terms that come to mind when thinking of millennials — marketing and media. Here are a few interesting millennial stats that may help with your millennial marketing campaigns:

1. Millennials are confident the information on mobile and desktop are the same.

Millennials are mobile junkies, and it is fairly obvious that a mobile device is the device of choice for this generation”.

10 Tips for Millennial Marketing


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