Marcia Riefer Johnston says, “What do you envision for the future of content from a marketing perspective, and how do marketing teams need to evolve to prepare?

The CMI editorial team recently put this question to the pros who will present at the Intelligent Content Conference March 28–30 in Las Vegas. The answers fall loosely into seven groups:

  • Build your online communities
  • Reassess your processes and deliverables
  • Transcend individual departments
  • Make content relevant to each consumer
  • Get friendlier with technology
  • Prioritize quality even more
  • Base your strategies on your strengths”.

How Marketing Must Evolve: 19 Leaders Peer Into Content’s Future

Content Marketing Institute

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