‘How Experiential Marketing Works: 7 Enlightening Tips’ – HubSpot
Amanda Zantal-Wiener says, “What makes a good story? Is it the happy ending? Maybe it’s the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that — a shareable, captivating narrative — is the experience it describes. It’s the who, what, where, when, and how. It’s the tale of what happened.
As marketers, we love good stories. We seek to tell them through the messages and content we put out there. But while we’re great at telling those stories, what we don’t do nearly enough of is creating them. And that’s where experiential marketing comes in.
It’s not that experiential marketing is anything new. There are entire summits and programs dedicated to it, and the majority of marketers that use it say it yields significant results. And while we may have seen examples of its execution, many of us are still left asking — how can I do that? 
We sought to find out. We looked at some of our favorite examples of experiential marketing, and looked at some of the things they have in common”.
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