Stacy DeBroff says, “While both Influencer Marketing and Content Marketing strategies generate rich, compelling storytelling, copy, images and video, their approaches and results couldn’t be more different.

In today’s rapidly morphing marketing landscape, brands often find paid-for content confusing particularly when it comes to differentiating between content marketing and influencer marketing. With brands and their agency partners increasingly confusing the two, they risk diluting the powerful attributes that come with each.

With content marketing, brands pay to have very specific content developed. Recently, we’ve seen a dramatic rise of content-for-hire platforms offering up a plethora of freelance creators. By engaging the services of top journalists, video producers, photographers and other talented creators, brands can generate content that closely aligns with their brand messaging. Sometimes this content gets used anonymously, and sometimes it comes with attribution based on the creator’s expertise”.

Deciphering Influencer Marketing and Content Marketing

Business.com

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