Alhan Keser says, “Personalization in the digital space is just like sex in high school. Everyone is talking about it, but few are doing it. While the technology has been accessible for years, strategy has been slow to catch up. Let’s find out why.

Unless you’ve been living under a rock for the past three years, you’ve heard that personalization is the “must-have” strategy for any serious online business. And the intent to adopt it is certainly there: According to a study by Clearhead published in December 2016, over 60 percent of online retailers have the technology to perform personalization.

So we’re all good, right? Almost everyone is getting on the personalization bandwagon and we can move on to the next big trend and get ourselves some new, shiny tools.

Not so fast.

That same Clearhead study revealed that while most online retailers have a personalization technology, few know how to make effective use of it. Of the 144 ecommerce executives interviewed for the study, only 17 percent had a plan/path to develop personalized experiences”.

The 3 Big Problems with Personalization in Online Sales and Marketing

Entrepreneur

Sharing is caring