Emma Koehn says, “Global social media engagement grew 21% over the past year and businesses can now pitch to an audience of 2.8 billion people through social media.

Social media management platform HootSuite and digital consultancy We are Social released their Digital 2017 report this week, finding that social media penetration in Australia jumped 14% in the past 12 months and 16 million Australians are now engaged on at least one social platform.

Engagement on mobile is growing at a faster pace across the rest of the Asia Pacific, with a 25% increase in active social media users, or an increase of 303 million people online since January 2016.

Active mobile social media users in the Asia Pacific increased by 35%, with a 15% increase in with access to the internet in the region”.

Australian social media use jumped 14% in 2016, as mobile web traffic continues to grow

Smart Company

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