‘What’s behind the decline in ebook sales?’ – Econsultancy
Nikki Gilliland says, “Neilsen recently reported that sales of ebooks were down 16% in 2016 from the year previous.
Unlike other entertainment industries, such as music or television, consumers appear to be turning their backs on digital in favour of traditional books.
Interestingly, this doesn’t seem to be a generational trend.
People under 30 are just as likely to disregard ebooks – a fact reflected by a 35% drop in digital sales of young adult fiction during the first half of 2016, and cemented by an increase of 7.4% in paperback sales of the same genre.
So, what’s behind the ebook decline?
A switch-off from social media
Despite being known as the ‘always on’ generation, millennials don’t actually want to be glued to a screen 24/7″.
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