Andrew Medal says, “All you need to do to cook up a classic example of the word “creepy” is look at today’s targeted ad campaigns. It doesn’t take more than a second between the time you look up a product on one site and find it as an ad on your social feeds.

While nearly all social media channels harness targeted ads, Instagram, which Facebook bought for $1 billion in 2012, is leading the charge. Actually, the topic of this article derived from a conversation my girlfriend and I were having, when the topic of discussion all of a sudden coincidentally ended up in her Instagram newsfeed minutes later.

With 500 million active monthly users, Instagram is granting marketers a unique opportunity to reach target audiences. Its users come to the platform to tune into their interests, from fashion and entertainment to health and parenting. Unlike most platforms, Instagram users don’t mind viewing ads that reflect the topics they care about. Combined with advertisers who want ads that are more effective in the audience that they reach, the high demand for targeted ads on Instagram soars”.

Is Instagram Ear Hustling Your Conversation to Create Targeted Ads?

Entrepreneur

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