‘AOL Rethinks the Digital Ad’ – Website Magazine
Pete Prestipino says, “AOL is introducing new ad formats that aim to re-conceptualize digital advertising.
One of AOL’s new ad formats uses parent company Verizon to reward consumers who click on mobile ads. The DataPerks offering is a mobile ad that asks consumers to complete an action—like entering an email address, taking a survey or downloading a coupon—once someone clicks on it. In exchange for clicking on the ad, a credit for more data is automatically applied to Verizon customers’ phone bills.
The other new ad format—dubbed Player Up—is for video. When consumers click to play a video, a full-page ad takes over the screen for 3 to 7 seconds before the video begins playing”.
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